About Printful


All products bought directly from IncognitaStore.com are fulfilled by our manufacturing and drop shipping partner, Printful (based in the USA).  We create the designs and choose what products we wish to put those designs on and Printful take care of the printing, shipping and any customer service follow up that covers those areas.  It doesn’t mean that we’re not available to speak to our customers, however! We’re always open to feedback and design suggestions and you can reach out to us via our contact page at any time.

Why have we set up our online business in this way?  Primarily it has been done to reduce overheads, but also the time involved in running a t-shirt design business. As each item is printed as ordered, it saves making a big outlay on printing up t-shirts and holding them in stock.  It also means that nothing is wasted, which is good for the environment and for business.  As Printful also deal with all shipping, it means that  you get your order, as expected and on time at a lower cost than if we were shipping ourselves – and that our lounge room isn’t turned into a shipping fulfilment center!

As Printful deal with all the logistics for us, it leaves our designer, Sally McLean, free to just focus on marketing the store and, more importantly, creating new designs!


Printful launched in July 2013 with the founder, Lauris, and his wife, Inga, printing and packing posters in their living room. Since then, they’ve been growing exponentially and adding new products, employees, printers, and square-footage.

In 2016, their user base grew by 8x, and they added tons of new products and features to help their customers grow. They also opened a new, 100,000 square-foot fulfilment center in Charlotte to keep up with demand. So now they’re a 130-person team, spread out across California, North Carolina, and Latvia.

When you place your order here at IncognitaStore.com, it goes directly to the team at Printful to fulfil.  They then print your items with our designs, package up your order for us, put our logo on the box and mail it out to your shipping address.  Printful take a set fee from each sale for printing and shipping and we get the remainder.

We get samples of every product to test the quality and print and we can say with authority that you won’t be disappointed with your items!  They are fabulous! (if we say so ourselves).

To find out more about Printful, visit their About page.